About Sublue
The Ocean Deserves Better Technology.
Founded in 2013, SUBLUE™ pioneered the world’s first portable dual-propeller underwater scooter — redefining what it means to move through water. Born from the deep-sea engineering expertise of Deepinfar, we build products that meet the uncompromising demands of the ocean, then make them accessible to everyone who loves it.
Our Mission
We believe the underwater world should not be reserved for the few. Not just for professional divers. Not just for those with years of training. The ocean — its silence, its color, its weightlessness — belongs to anyone willing to enter it. SUBLUE exists to lower that threshold, without lowering the standard.
Every product we make is built on one principle: the technology should disappear, and the experience should remain.
Innovation Forged Underwater
Saltwater corrodes. Pressure distorts. Depth punishes. Building technology that thrives in these conditions requires a level of engineering discipline most consumer brands never encounter. SUBLUE’s industrial foundation means every product is held to a standard the ocean itself would approve.
- 400+ technical patents
- Trusted in 80+ countries and regions
- ~65% global underwater scooter market share
Built for the World’s Waters
From the Mediterranean to the Pacific, from resort pools to open ocean dives, SUBLUE products are trusted by leisure swimmers, freediving athletes, underwater photographers, and professional operators alike. Our continuous investment in R&D keeps us at the frontier of intelligent underwater propulsion — season after season, depth after depth.
Seen at Global Exhibitions & Events
Milestones
2026
Mix 2026 & MixPro 2026
SUBLUE has completely redeveloped its performance-focused Mix series and launched the all-new Mix 2026 and MixPro 2026 models.
2025
Vapor Design Awards
SUBLUE Vapor earns double 2025 design accolades, winning both the renowned IDEA Award and the FIT Sport Design Award.
2024
Vapor & BN Pro
Sublue pump-Jet underwater scooter launched: Next-gen pump scooter, outperforms global peers in size & maneuverability.
SUBLUE BN Pro robotic pool cleaner launched.
SUBLUE Max2 wins iF + Red Dot Awards; BN wins Red Dot Award.
2023
BN & Max2
The world's first smart mapping and path-planning robotic pool cleaner, SUBLUE BlueNexus, officially released.
Industry-grade underwater drone SUBLUE Max2 launched, winning the Golden Pin Design Award.
2022
Hagul EZ & H1+
SUBLUE produces its 100,000th underwater scooter.
Hagul EZ underwater scooter launched.
SUBLUE H1+ Smart Waterproof Phone Case launched.
2021
Navbow+ & H1
SUBLUE Navbow+ launched: Premium model with data display, camera expansion & customizable settings.
SUBLUE H1 Smart Waterproof
Phone Case launched.
SUBLUE Tini wins the German iF
Design Award.
2020
MixPro & Tini
The SUBLUE MixPro underwater scooter launched and won the CES Innovation Award in 2020.
SUBLUE Tini underwater scooter launched, featuring breakthrough modular design and wireless control technology.
2019
Navbow
Launched in 2019, the SUBLUE Navbow underwater scooter won both the Golden Pin Design Award and the CES Innovation Award.
SUBLUE Swii Electronic Kickboard wins the German Red Dot Award.
2018
Swii
SUBLUE™ USA branch established.
SUBLUE Mix wins the CES Asia Innovation Award.
Launch of the new product, SUBLUE Swii Electronic Kickboard.
2016
Brand Launch
SUBLUE brand launched: Making the ocean accessible to everyone, no compromise on standards.
The world's first compact consumer underwater robot, WhiteShark Max, launched.
2013
Founding
Deepinfar Ocean Technology Inc. founded. As a full-range underwater robotics provider, its strong R&D expertise and technical foundation paved the way for the creation of SUBLUE.
Your Ocean. Your Way.
Some come for the slence beneath the surface.
Some come for speed.
Some come to see what no one else has seen.
Whatever draws you to the water, SUBlUE exists to take vou further into it -- with precision, with confidence, and with every press of the trigger.